On my recent T-Mobile bill I was charged for “out of plan voice calls.” It was not a substantial amount, just one cent per minute for the two hour long calls. They were calls into a client’s conference calls. T-Mobile responded when I asked about these charges, made on a plan that offers unlimited voice calling in North America:
Well, no. An unlimited voice plan means the ability to call any number in North America with a conventional area code without wondering if you are going to be charged. But it seems every plan has an exception, and I just stumbled upon one. By doing this T-Mobile has undermined their credibility about everything they say. That positioning is about simplicity and criticizing their competitors for hidden fees and surprises. One might argue that it’s just pennies, but this is a principle worth fighting for. First a few cents for one exception and then many dollars for something else.It reminds me of United’s argument that just because you paid for a ticket and found your seat on a plane, it doesn’t mean the right to fly to your destination. Read the exceptions to our policy!Like United, T-Mobile should put themselves in the position of the customer and meet or exceed their expectations, and not try to explain it away.